Guides and tools from live campaigns.
What we learn running outbound and SEO/AEO programs, written up so you can use it, whether or not you work with us.
Cold email deliverability setup: the DNS checks most guides skip
One SPF record under 10 lookups, DKIM for every sender, DMARC under the new RFC 9989, MX conflicts, and how to verify it all from a real message.
Read the guide →Ideal customer profile for outbound: build it, then tier it by buying signal
Exclusions, Tier 1 job-posting signals, and the fields every list record should hold so every channel works from one list.
Read the guide →Email warmup: how long to warm up a new sending domain
Why I plan 4 to 6 weeks, how to test inbox placement at Google and Microsoft separately, and what warmup can't fix.
Read the guide →Fractional CMO vs. outbound agency: who owns your pipeline after the reply?
What each one owns, the gap between the reply and the deal, and the questions to ask before hiring either.
Read the guide →How much does a fractional CMO cost? 2026 rates and what they include
Published US monthly and hourly rates side by side, what drives the fee, and the execution budget most quotes leave out.
Read the guide →Start with a free scan of your site and email.
We review how search engines, AI tools, and inboxes see your business, then send you a short, plain-language report with the next steps worth taking.